Planet Fitness showed a slight rebound after its "talking about" count tapered off right around Martin Luther King Jr. It measures action, not just words.įor LA Fitness, fewer people talked about the brand in late January, when its "talking about" count dropped over 1,000 statuses when comparing January 24 (a Thursday) and January 28 (Monday).Īt the same time, the "were here" count slowed down percentage wise after a mid-January boom. In our case, it measures how many people actually showed up at the business location in question. By looking at overall "were here" count and then solving for the change in "were here" counts per day, we can reveal which days saw the highest spikes day over day to see if any time of the year is more active than others. It's a way to measure relative foot traffic. Measuring "were here"įacebook "were here" measures the cumulative score of check-ins, selfies, and status updates from business locations. In our case here, it could include people saying "I just joined Planet Fitness" or "heading to LA Fitness to get swole". It's a good measure of a company's presence over time on Facebook and how many people are engaging with the brand. It measures how many times users have posted something about a user or brand, as long as that user or brand has an account or page on Facebook. Last month, we wrote about how people are talking about going to the gym, even though their actual foot traffic to the gym was questionable.īut as January rolled on and February settled in, it appears that many New Years resolutioners have not transitioned into regulars.Īt three of the most-popular gyms across America, two important measures of foot traffic and popularity tracked by Facebook ( $FB) pages - "talking about" and "were here" data - slowed down as the first month of the new year ended.įor those who are unfamiliar about "talking about" and "were here," here's a quick primer: Measuring "talking about"įacebook measures how much people "talk about" a brand, person, or business - basically anyone with a Facebook page that people can Like. We always want to see people better themselves and get healthy.
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